We all know that whilst a customer might ask a Will Writer / Estate Planner to draft their Last Will & Testament, what they really mean is “can you make sure what I want to happen actually does happen”.
Everyone says that they care about giving great customer service but is it about more than just being nice and efficient?
A business model that places customer service at the heart of its commercial structure delivers impressive and highly predicable results…
In the digital era business has moved on, customers get to know a lot about us, and are able to compare us with others from our on-line presence.
So how important is it to say something different that’s personal and authentic?