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  • Shush… There is a secret 7% rule

    Everyone says that they care about giving great customer service but is it about more than just being nice and efficient?

    A business model that places customer service at the heart of its commercial structure delivers impressive and highly predicable results…

    Product or Purpose?

    In the digital era business has moved on, customers get to know a lot about us, and are able to compare us with others from our on-line presence.

    So how important is it to say something different that’s personal and authentic?